Nearly 20 years of brand and marketing leadership across CPG, nonprofit, and independent media. I build audience, drive revenue, and operate lean — an early AI adopter who uses generative tools the way great marketers use data: to make better decisions faster.
Founded and operated a profitable independent food media business — building a full-stack marketing operation across SEO, email, social, and video from scratch. Independently sourced, pitched, and managed 10+ annual brand partnerships, while maintaining full P&L responsibility.
Led integrated marketing and communications strategy for a national anti-hunger nonprofit — driving donor acquisition, retention, and engagement through data-driven, multi-channel campaigns. Managed all external communications and served as a cross-functional partner to development, advocacy, and program teams.
Drove B2B marketing and sales enablement for a natural foods division, partnering with sales teams to grow retail distribution across natural and conventional channels. Led brand identity modernization and full packaging redesign across the product line.
Founded My Everyday Table as a solo operator — built the brand, content engine, monetization strategy, and audience from scratch over 8 years. Managed every channel simultaneously while growing profitable long-term brand partnerships.
When Google algorithm changes threatened traffic, leveraged analytics data to execute a full site repositioning — protecting and rebuilding pageviews while more than doubling RPM through targeted content quality improvements.
Pioneered MAZON's social media presence in 2014 — built the board-level business case, then transformed ad hoc posting into a structured growth engine with consistent content strategy, community engagement, and performance reporting.
Grew My Everyday Table's email list to nearly 10,000 subscribers — adding 100 new subscribers weekly through audience-first editorial strategy, segmentation, and ongoing A/B testing of subject lines and content.
As an early adopter, built AI-assisted workflows into daily content production — using generative tools for ideation, drafting, SEO optimization, and repurposing across channels. Dramatically increased output per week without adding headcount, while maintaining voice, quality, and brand consistency. Proved that AI fluency is a strategic multiplier, not just a productivity shortcut.
Based in Minneapolis, MN.