Marketing Leader

Emily
Dingmann

The throughline of my career has always been the same: understand the audience deeply, build something they trust, and make the content work harder than the budget.

Nearly 20 years across CPG, a national anti-hunger nonprofit, and a food media business I built to nearly $1M in revenue — the platforms and channels have changed, but the instinct hasn't. I've always known that brand trust is the thing you either build patiently or pay for repeatedly.

The brands that will win the next decade aren't the ones running the most campaigns. They're the ones that AI already understands — because their voice, content, and story are consistent everywhere it looks. I've been operating that way since before it had a name, and helping brands do the same is the work I'm most interested in now.

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Experience

2018 — 2025

My Everyday Table

Founder

Founded and operated a profitable independent food media business — building a full-stack marketing operation across SEO, email, social, and video from scratch. Independently sourced, pitched, and managed 10+ annual brand partnerships, while maintaining full P&L responsibility.

Nearly $1M total revenue; 546% revenue growth over 8 years 2.8M+ annual pageviews; RPM doubled from $28 → $60 via Raptive 11K+ email subscribers at 37% open rate — nearly 2× industry average 100K+ cross-platform social following; multiple videos surpassing 1M views

Content Strategy SEO Brand Partnerships Email Marketing Paid Social P&L Ownership AI-Assisted Production

2012 — 2017

MAZON: A Jewish Response to Hunger

Communications Manager

Led integrated marketing and communications strategy for a national anti-hunger nonprofit — driving donor acquisition, retention, and engagement through data-driven, multi-channel campaigns. Managed all external communications and served as a cross-functional partner to development, advocacy, and program teams.

Pioneered org-wide social strategy in 2014; 850% growth in followers & engagement Managed digital presence for This Is Hunger, a national brand activation spanning 70+ locations and 30 states — driving awareness and community engagement across website, social, and digital channels Led full organizational rebrand and multiple website redesigns Improved donation conversion rates through systematic A/B testing and UX strategy

Nonprofit Marketing Donor Acquisition Email Campaigns Brand Refresh Web Strategy Analytics

2007 — 2012

Rich Products / French Meadow Bakery

Marketing Coordinator

Drove B2B marketing and sales enablement for a natural foods division, partnering with sales teams to grow retail distribution across natural and conventional channels. Led brand identity modernization and full packaging redesign across the product line.

Led full brand refresh and packaging redesign across product line Used SPINS data to identify category white space and inform GTM strategy

B2B Marketing Sales Enablement Brand Identity Packaging Trade Shows Data Analysis

Skills & Tools

Strategy

Brand Strategy & Positioning
Content Strategy
GTM & Campaign Planning
Audience Development
Partnership Development

Channels

SEO & GEO
Organic & Paid Social
Email Marketing
Video Content
PR & Brand Partnerships
Print & Sales Enablement
Annual Reports & Newsletters

Analytics

Google Analytics 4
Google Search Console
SEM & Paid Search
Ahrefs
Social Platform Analytics
SPINS Data

Tools & Platforms

Email Marketing Platforms
CRM Systems
AI-Assisted Production (ChatGPT, Claude, Midjourney)
Vibe Coding / AI Prototyping
Canva / Adobe Suite

Selected Projects

Project 01

Building a Media Business from Zero

Founded My Everyday Table as a solo operator — built the brand, content engine, monetization strategy, and audience from scratch over 8 years. Managed every channel simultaneously while growing profitable long-term brand partnerships.

Nearly $1M revenue · 546% growth over 8 years

Project 02

SEO Recovery & Site Repositioning

When Google algorithm changes wiped out 30% of traffic overnight, I didn't guess — I went to the data. Audited what had been penalized, identified the pattern, rebuilt the content strategy across nearly 400 posts, and recovered traffic to its previous level. Came out of it with a sharper understanding of Google's quality signals and how AI discoverability works.

2.8M+ annual pageviews · RPM $28 → $60

Project 03

Nonprofit Social Media Launch

Pioneered MAZON's social media presence in 2014 — built the board-level business case, then transformed ad hoc posting into a structured growth engine. The real challenge: leadership wanted advocacy content, but the data showed storytelling performed better. The answer wasn't to ignore the mandate — it was to reframe it. Advocacy stories told through human narratives instead of policy language. Both goals served.

850% growth in followers & engagement

Project 04

Email List Growth & Optimization

Grew My Everyday Table's email list to 11,000+ subscribers — adding roughly 100 new subscribers weekly through audience-first editorial strategy, segmentation, and ongoing optimization of subject lines and content.

37% open rate · nearly 2× the industry average

Project 05

AI-Integrated Content Operations

Built AI into content operations before most brands had a framework for it — using generative tools for ideation, drafting, SEO optimization, and cross-channel repurposing. The goal was never just speed. It was maintaining one consistent brand voice across every surface, so that every piece of content reinforced the same signal. That turns out to be exactly what AI platforms now reward when deciding whose content to surface.

Solo content operation scaled · Brand voice held at volume · Early adopter, not a trend-chaser

EmilyDingmann